Jimmy buffett perfect margarita10/31/2023 Or that they'll choose to stay at one of 11 Margaritaville hotels or dine at some of the more than 60 restaurants during spring break. Maybe he's hoping that once they're of age, LandShark Lager (brewed by Anheuser-Busch under the name "Margaritaville Brewing") or Margaritaville Margarita Mix may be their drink of choice. Related: Tap the Millennial Market by Using Music as Your Medium By capitalizing on not only their relationship with his music but also on the lifestyle many college students and young 20-somethings long to live, he's driving brand awareness and loyalty as the next generation comes into their early earning years. These include Margaritaville swag, koozies and the potential for a free trip to one of the Margaritaville resorts.īuffett had toured well over two dozen times before today's college students were born, but he has deliberately chosen to create an on-ramp to his brand for his youngest consumers. While Ambassadors do have to show tangible results and have special forms and discount codes that can be tracked through email signups and purchases (enabling the company to determine ROI and make critical decisions about the program), there are a number of perks. The official duties are fairly simple: "Embrace Margaritaville" in your daily life, spread the gospel of island time and make the world a better place "in any way." If you're a college student that just so happened to be grandfathered into Buffett's music by your parents, you can join Margaritaville University, a College Ambassador Program that grew to over 200 ambassadors on 125 campuses in just one year. ![]() Plus, they have free time to keep searching for that lost shaker of salt. As large swaths of his fans retire, it's no doubt the perfect opportunity to capitalize on the large amounts of discretionary funds retirees have to spend on things like living, travel and other luxuries. Related: 10 Flaws of Conventional Retirement PlansĪt 71, Buffett is reaching retirement age himself but shows no sign of slowing down. This is all as they are breaking ground on a second development in Hilton Head, South Carolina, and as Buffett's One Particular Harbor marina - a state-of-the-art wet/dry slip marina on Harbour Isle - nears completion in Bradenton, Florida. ![]() Over 100,000 people have expressed interest in buying one of the 7,000 homes in the development, and more than 225 had sold within two months after they were available. ![]() This year, the very first Latitude Margaritaville - a community development for people 55 and older - will open in Daytona Beach, Florida. In Buffett's eyes, it is a perfect time to bring these fans even closer to his brand. Those who spent their 20s and 30s nibbling on sponge cake and watching the sun bake while Buffett rose to fame are now nearing retirement age. Appeal to your core customers' stage of life. Another key Buffett takeaway: if you're having trouble selling, it could be the audience, not the product. Buffett has found a way to reinforce his brand through just about everything - vacations, clothing, food and drink - the list goes on and on. Instead of making them yourself, you can order hundreds of branded food products for sale online at, Amazon or your local grocery store. As such, here are a few marketing insights from a pirate born two hundred years too late.Ī quick Google search of "Margaritaville Recipes" returns 1.2 million results, the majority of which are direct links to the Margaritaville website. That's something almost every marketer covets. Fans of his music have been converted into lifestyle consumers, known as Parrotheads, who even celebrate their own holiday (Parrothead Day is October 28 th). ![]() He's turned his hit songs and tropical, seafaring attitude into a licensing company of 50 categories with 5,000+ employees that contributed to $1.5 billion in sales last year. Today he's not only a successful musician, but Buffett may very well be one of the best marketers of the last century. Key takeaway: if you're having trouble selling, it could be the audience, not the product. After struggling to make ends meet, he left South Alabama to launch his career in Nashville and later moved to Key West in 1972, where his career took off. He grew up of modest means in Mobile, Alabama, and got his start performing in some of the many bars and restaurants up and down the Gulf Coast. Buffett is reportedly worth more than half a billion dollars today. If all of those "what ifs" are true, your experience wouldn't be possible without that son of a son of a sailor, Jimmy Buffett. If you are one of those people, the chances are pretty good that drink will be a margarita, and it's possible it may even be made with Margaritaville Margarita Mix. As the summer months heat up, thousands of families will be beachbound for a bit of sun, relaxation and possibly an adult beverage or two.
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